See which marketing actually brings in customers.
Opentracker follows each visitor from first visit to order or quote request, so you know where your next euro should go. Built in Eindhoven, data stored in the EU.
20+ years in analytics. Nearly 1,000 customers. 10 million customer actions tracked every day.
Questions you can finally answer
Pick a question to see the kind of view Opentracker gives you.
Revenue per campaign, last 30 days
Example| Campaign | Visits | Orders | Revenue |
|---|---|---|---|
| Google search ads | 3,860 | 22 | €11,200 |
| LinkedIn ads | 1,240 | 18 | €9,400 |
| Newsletter | 640 | 15 | €7,900 |
| Facebook ads | 2,210 | 3 | €1,100 |
Facebook brought the second most visits but the fewest orders.
Revenue per campaign, last 30 days
Example| Campaign | Visits | Orders | Revenue |
|---|---|---|---|
| Google search ads | 3,860 | 22 | €11,200 |
| LinkedIn ads | 1,240 | 18 | €9,400 |
| Newsletter | 640 | 15 | €7,900 |
| Facebook ads | 2,210 | 3 | €1,100 |
Facebook brought the second most visits but the fewest orders.
A clarity session
See the journey.
Choose the next move.
In one focused conversation we follow a customer from first click to order and work out which tools you actually need.
Eddie Moojen
CEO, Opentracker. Talk directly with the person who built Opentracker.
What customers say
“Before using Opentracker we had a rudimentary understanding of how to correlate revenue with our marketing activities - we now use Opentracker to understand and leverage our marketing efforts. I needed to bring our marketing efforts to the next level, but I was worried that the process would be complex, hard to budget, and involve manual reporting. With Opentracker this turned out not to be the case.”
Kevin Humphrey
Digital Marketing, Trend Micro
European by design
Your data stays in Europe
- Redundant EU infrastructure across five interconnected locations.
- Owned and run by a Dutch company in Eindhoven.
- We don't sell your visitor data or use it for advertising.
Monday morning, before and after
Before
You export numbers from Google Ads, your shop and your email tool into a spreadsheet. By lunch you are still debating what worked.
After
You open one dashboard, see which channels brought in revenue, and move budget to what works.
Connects to the tools you already use.
