Build Your Email List and Enjoy Its Perks

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Build Your Email List and Enjoy Its Perks

What is email marketing?

In simple terms, using emails to promote products and/or services which will contribute to the development of relationships with potential customers and clients.

Email marketing is one of the most elegant and yet a simple solution for building up your business. It may seem archaic for some business owners because, with the popularity of social media, the traditional email format feels relatively old. Yet, email marketing exists as one of the most powerful and thoroughly understood “modern” forms of communication. Thus it is mandatory for any business, be it small or big, to build and maintain their email list.

Now email marketing is, of course, one of the best ways to increase the brand awareness and to acquire, convert and retain new customers, provided you have a good email list to send to.

How to build an email list?

Well, it is quite simple. Just follow the steps which are mentioned below. While following the steps, keep in mind email list should have quality, relevance and volume. So, let’s begin:

STEP 1:

To initiate building your email list, start with the contacts you currently have on your file. For example, the emails obtained from your previous campaigns. Import all of the existing contacts of your customers that you have in your CRM system, and start building the list gradually.

With Opentracker services now you can get this done easily as it identifies and tag customer email and information. This data is invaluable for email campaigns and tracking leads as well.

STEP 2:

The best way of building an email list of subscribers is to offer unique blog content which serves as a platform for bringing the people into your site along with providing an incentive which make visitors want to subscribe. Although you will have to work a bit on the content, the result will be worth it. Now once you are done with this process, do not forget to add multiple Call to action triggers for subscribing to your blog. It is a good idea to keep the amount of information necessary to sign up to the minimal, just a name and the email address should suffice.

And by using Opentracker, you can now track your visitors and check who they are and how they have used your site. You can also identify them by the company, university or governmental body they work for.

STEP 3:

For the people who do not like to share their personal information, you can offer them something valuable in exchange for a signup. For instance, you can offer them a free eBook download, a free sample, or a discount in exchange for their email information. And do not forget to change your offers from time to time.

STEP 4:

Last but not least, remember that social sharing is powerful. Add a “share” feature in the body of your email content, as this will increase the click-through rate. Though this is not about getting more email subscribers, it will help you to know the number of people interested in a subscription.

You can also experiment with new calls-to-action. For instance, you can add a pop up offering the possibility to sign up for an email or you can make use of other external sources to attract a new segment of your audience.

A Few Tips :

Now that we have discussed the steps on how to create an email list, here are a few points to keep in mind:

Always build your own email list rather than wasting your money and buying the list as it will result in labeling you as a spammer.
Make use of emails to build a rapport with customers by sharing your expertise, giving them tips and insights which they will value.
Treat your email list well and respect the users privacy.
Fix a schedule for sending out your newsletters as it will help your subscribers to know what and when to expect from you.

They say if you are not building an email list, you are making a huge mistake. Well, this is true. According to a survey done in 2014 which consisted of 1,000 web-based businesses, email marketing has the highest ROI of any marketing channel. So having an email list is nothing but beneficial to your business’s progression and promotion.

perks of having an email list:

Having an email list creates a reliable and a consistent way to connect with your customers and also the ones who are interested in your business.
It helps you go paperless which is your go-to for correspondence, thus making this method efficient and convenient.
Your email list gives you an opportunity to offer your subscribers with your latest little treats that might benefit your subscribers thus building trust with your company.
It is the perfect blend of price and ease when it comes to the upliftment of your business.
With the uses of services from the programs like Opentracker, you can track & trace the visitor’s information and also identify them just by typing in the email in the interface.

Having an email list is not only beneficial to your customers, but is also beneficial to all the business holders. It is a way by which you can add values to their lives and stay at the forefront of their minds. Also, it is the best way for growing your business without breaking the budget. So, go ahead and build an email list which is cost-efficient and is also an environmental-friendly mode of promotion.

Creating website traffic growth

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Creating website traffic growth

Given a constant environment, website traffic will remain unchanged unless you take action. Looking at stats for thousands of sites over the years has taught us a lot about visitor traffic. The key point to remember with respect to website traffic is: Change creates growth.

The opentracker law of website traffic:

Given a constant environment, website traffic will remain unchanged unless you take action. “Unchanged” refers to: the number of new visitors, visitors entering by search term, referred traffic, etc, will not increase.

executive summary: in a nutshell

The point of this article is to make you aware of the need to change things on your website in order to increase website traffic and make your site more effective.

In 10 words or less: measure and evaluate, in order to make effective changes.

We see many sites “stuck” at the same level of traffic. Many sites generate the same number of new visitors consistently, year after year, the number changing only 1-2%.

In order to increase your website traffic, you can rely on changes in your search engine ranking or free publicity, OR you can work to make change yourself.

General introduction: change creates growth

Summary:

Change creates growth
Action is required for change

“Actionable metrics” are data or information that you can apply.

By looking at thousands of web traffic datasets we have learned that change does not happen by itself, you need to make change happen.

Steps To Take In Order To Succeed:

In order to take action you need:

information or data
the ability to implement your ideas effectively
a way monitor this; indicator of success or failure
ability to identify and implement the most effective solution

Example: you have a website and want visitors to find your products. You can use a search bar, a drop-down, roll-over or click selection. Place alternatives on your site and use measurement to think with your clients, to understand how they like to navigate.
Find out and make it happen. The best option will mean increased user satisfaction and products viewed.

A lot of increase in website traffic depends on your site strategy. Google, for example, is designed to get visitors off their site; fast results drive high visitor click-throughs, and keep visitors coming back.

Your goal may be to keep visitors on your site. Therefore you should identify the solution that results in the most pages served (clicks) & time spent on your site. We think the goal is to give your visitors a good experience.

your website: understanding the internet environment

Pay attention to what is happening on the internet, and how it affects your success:

Your website does not exist in a vacuum. Your website exists in the internet environment, this means your (potential) success is dependent on this context and how you “fit in”. In evolutionary terms, this is called adapting, survival of the fittest.

What can you learn from the wider internet and apply to your website in order to improve? Specifically, what observable trends will influence your content management strategies?

how to stimulate change: seeing your website in context

The question is “what should you do in order to stimulate change?”
Users are becoming increasingly savvy
The internet is more interactive in the Web 2.0 environment.
Can you generate content related to any changes you observe?

In the next article in this series, we will provide examples of how to learn from and adjust content to fit-in with current Web 2.0 environment.

Read more in part 2 of this series: Understanding your website marketing environment

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Queries, Keywords, and Search Terms

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Queries, Keywords, and Search Terms

In this article we discuss the loss of search terms, explain the current relevance of queries within Google, and outline our current strategy for building content based on focus keywords. November 2017.

The goal is to understand how your choice of words influences your Marketing and Sales efforts.

Executive Summary – Bullet Points

‘keywords’ and ‘search terms’ are now called Queries, by Google
you can no longer see which visitors used which queries
you can still see which Queries bring you traffic, but only via Adwords – for bidding (and rank) purposes
the queries or keywords you use when building webpages are still central to your success
take-home message: the point is to use words that will lead visitors to your site (via search engines)
Access this data via the ‘Search Analytics Report’ within the Search Console in Adwords
the solution? smaller Pages and highly relevant content

Search Terms No Longer Available

About 10 years ago, in the heyday of SEO, search terms, and keyword ranking, the Marketing Dept. had it better than they knew. It was possible to see, for every visitor coming into a site, which words they had typed into a search engine. This information, coupled with their clickstream gave direct insight into buyer needs, wants, thinking, and personas.
Search term encryption began slowly, and today, search term and keyword data are only available for paid search (non-organic) traffic within Adwords.

Google (via Chrome) was not the only player involved – Mozilla (Firefox) and Apple (Safari) also encrypted by default.
Google obviously needed a way of keeping search terms visible for their advertising clients, so you can still see and buy Queries via Adwords, but they are anonymized, and used for ranking and conversion, as opposed to visitor tracking. It is important to keep in mind, however, that the overall statistics for any query are front and center. In other words, queries and click-through rates are the key determinants in deciding how relevant content is, and how much traffic costs.

The point of this article is to summarize what we have learned from encryption and the disappearance of search terms and keywords, 5-10 years on.

Definition: (focus) keyword. The focus keyword is the keyword, or query, you want to lead visitors to your page from Google. In other words, the search queries, terms, and phrases you want your page to rank (display) for.

Google’s Search Analytics Report

Google Webmaster Tools has been replaced by the Search Console, within which you will find the Search Analytics Report, and this description:

…for example, choose “Queries” to group data by search query terms…
The Search Analytics Report shows how often your site appears in Google search results. Filter and group data by categories such as search query…to improve your site’s search performance, for example:
1. See how your search traffic changes over time, where it’s coming from, and what search queries are most likely to show your site.
2. Learn which queries are made on smartphones, and use this to improve your mobile targeting.
Take-Home Message
[bottom line] See which pages have the highest (and lowest) click-through rate from Google search results.

In English, please? Smaller Pages and highly relevant content

When the loss of search terms first hit home, SEO experts were at a loss to see the bright side – less just means less in this case. The upside is that your most embarrassing searches – “cashew stuck in child’s nose” or “how to get my iphone to do that thing where the screen tilts again” (portrait orientation) -remain private.

So there is a ‘void’ where search term information is concerned.
How have we responded to the change? By reverse-engineering content to drive traffic. In other words we target the language (products and services in our case) and write content which speaks to that topic. The required/ recommended keyword density (number of times query or phrase appears, is 1-3%), meaning that the surrounding language also plays a role.

In the past – you could check how people coming in to a site behaved, based on search terms. Now, you can see how your Google advertisements behave, based on queries. Obviously there are still (conversion) metrics involved, but there has been a definite shift.

The solution

Specifically, what we do is write small concise descriptions of what we do (sell), and publish these on separate pages. In this way – we can see which pages bring in traffic – and that way, we know what our audience is really interested in. That’s the bottom line.

Start your free, no-risk, 4 week trial!

Queries, Keywords, And Search Terms

article

Queries, Keywords, and Search Terms

In this article we discuss the loss of search terms, explain the current relevance of queries within Google, and outline our current strategy for building content based on focus keywords. November, 2017.

The goal is to understand how your choice of words influences your Marketing and Sales efforts.

Executive Summary – Bullet Points

‘keywords’ and ‘search terms’ are now called Queries, by Google
you can no longer see which visitors used which queries
you can still see which Queries bring you traffic, but only via Adwords – for bidding (and rank) purposes
the queries or keywords you use when building webpages are still central to your success
take-home message: the point is to use words that will lead visitors to your site (via search engines)
Access this data via the ‘Search Analytics Report’ within the Search Console in Adwords
the solution? smaller Pages and highly relevant content

Search Terms No Longer Available

About 10 years ago, in the heyday of SEO, search terms, and keyword ranking, the Marketing Dept. had it better than they knew. It was possible to see, for every visitor coming into a site, which words they had typed into a search engine. This information, coupled with their clickstream gave direct insight into buyer needs, wants, thinking, and personas.
Search term encryption began slowly, and today, search term and keyword data are only available for paid search (non-organic) traffic within Adwords.

Google (via Chrome) was not the only player involved – Mozilla (Firefox) and Apple (Safari) also encrypted by default.
Google obviously needed a way of keeping search terms visible for their advertising clients, so you can still see and buy Queries via Adwords, but they are anonymized, and used for ranking and conversion, as opposed to visitor tracking. It is important to keep in mind, however, that the overall statistics for any query are front and center. In other words, queries and click-through rates are the key determinants in deciding how relevant content is, and how much traffic costs.

The point of this article is to summarize what we have learned from encryption and the disappearance of search terms and keywords, 5-10 years on.

Definition: (focus) keyword. The focus keyword is the keyword, or query, you want to lead visitors to your page from Google. In other words, the search queries, terms, and phrases you want your page to rank (display) for.

Google’s Search Analytics Report

Google Webmaster Tools has been replaced by the Search Console, within which you will find the Search Analytics Report, and this description:

…for example, choose “Queries” to group data by search query terms…
The Search Analytics Report shows how often your site appears in Google search results. Filter and group data by categories such as search query…to improve your site’s search performance, for example:
1. See how your search traffic changes over time, where it’s coming from, and what search queries are most likely to show your site.
2. Learn which queries are made on smartphones, and use this to improve your mobile targeting.

Take-Home Message
[bottom line] See which pages have the highest (and lowest) click-through rate from Google search results.

In English, please? Smaller Pages and highly relevant content

When the loss of search terms first hit home, SEO experts were at a loss to see the bright side – less just means less in this case. The upside is that your most embarrassing searches – “cashew stuck in child’s nose” or “how to get my iphone to do that thing where the screen tilts again” (portrait orientation) -remain private.

So there is a ‘void’ where search term information is concerned.
How have we responded to the change? By reverse-engineering content to drive traffic. In other words we target the language (products and services in our case) and write content which speaks to that topic. The required/ recommended keyword density (number of times query or phrase appears, is 1-3%), meaning that the surrounding language also plays a role.

In the past – you could check how people coming in to a site behaved, based on search terms. Now, you can see how your Google advertisements behave, based on queries. Obviously there are still (conversion) metrics involved, but there has been a definite shift.

The solution

Specifically, what we do is write small concise descriptions of what we do (sell), and publish these on separate pages. In this way – we can see which pages bring in traffic – and that way, we know what our audience is really interested in. That’s the bottom line.