IP address to geo-location

A detailed explanation of IP Tracking and IP Lookup. We present examples which demonstrate how tracing IPs with a geo location finder helps understand your website traffic and respond to your visitor needs.

Do you need to track IP address locations? That is a specialty of Opentracker, we have spent years engineering a reporting system that allows you to see the IP locations of visitors to your website.

Our reporting system derives the geolocation of all visits to your website, giving you a list of all ip address locations in a searchable database. We store associated clickstreams over long periods of time. This is interesting for a range of reasons, from increasing business to identifying click fraud.

Q: how does it work?
A: we use the IP address to geo-locate the visitor

Q: what does that mean?
A: pairing of an IP address to a geographical location is called geolocation.

Definition of geolocation: IP-based Geolocation is mapping an IP address to the real-world geographic location of an Internet-connected computer or mobile device. Geo-location involves mapping individual IP addresses to country, region (city), latitude/longitude, ISP, and domain name, among other useful things.

Q: what should I keep in mind?
A: Although it would be nice to be able to know the precise location of a visitor, it is not always possible to define the exact location of a host based on IP address.

Know exactly where your visitors come from.

Access highly detailed demographics at individual visitor level:

• Drill-down Geo-IP location data per visitor
• Study traffic from any location, at local, regional, state, or national level

What is included?

Standard visitor profile data include: IP Address, Country, Continent, Region, State, City, DMA, ZIP/ Postal Code, Telephone Area Code, Company, ISP & Organization

Reports include: Top Countries /Regions /Cities, Company Names, ISPs / Carriers, Area Codes, ZIP/ Postal Codes, (Sub) Continents

DMA = Direct Market Areas, used by various industries to plan marketing campaigns.

ZIP/postal codes: For US, Canada, and Europe we provide ZIP/ postal codes for the cities users are located in.

Intelligent and intuitive reporting interface

Drill down to individual visits per IP address – from bird’s eye down to granular. The interface that we have built allows you to drill-down from continent, and sub-continent, right down through state, city, etc., and generate pie charts for all data. This information is made available in separate reports and in a dashboard, for at-a-glance reporting. Segmentation per variable or metric is also available.

The Bottom line: delivering accurate IP-to-location data

We excel at incorporating IP Intelligence and geolocation technologies into website visit + engagement reporting.

Accuracy – Our IP geo-location data is the very accurate. We use multiple data sources based in the U.S. and the E.U. to pinpoint and cross-reference the location of your visitors. The insures that you get access to the best data available