Pricing: choose the plan that’s right for you
hotjarAnalytics
Plans & Pricing
Get Value on Every Plan –
Starting at just $19,-
for personal use
Pricing: Start with any plan – upgrade or downgrade at any time.
We offers subscription packages for any budget. Pick the pricing plan which fits your needs best and save 15% on annual billing.
Scroll down to see special pricing for startups and not-for-profit organizations. Prices listed in $’s.
Details
* Starter package is available for businesses younger than two years, educational institutions, personal use and NGOs. Every plan has unlimited tracking of users.
Options
$100 per 1 million extra monthly events.
Save up to 15% on annual subscriptions.
$ 395 one-time fee for optional GDPR-compliant quick-scan analysis.
Prices do not include relevant taxes regulated by federal agencies in the United States, regulatory authorities in the European Union if applicable, or any other regulatory agencies in your region., please contact if you have any questions about taxes
GDPR Compliance
hotjarGDPR Compliancy
Committing To Compliance
Starting from 25 May 2018, GDPR (General Data Protection Regulation) will be made effective—and any organization not in compliance with the new regulation could face fines. But it’s not as scary as it sounds. At Opentracker, we dedicated ourselves to adhering fully with GDPR, prior to its enforcement date. And we’ve modified our product based on the principles of Privacy by Design.
We adhere to the 173 recitals stated here and have implemented the 99 articles found here.
You’ll find the overview below, and you can request a (free, signed) Data Processing Agreement here, and review our company wide privacy agreement.
By default Opentracker will not register any personal identifiable information for targeting individuals and is GDPR compliant, and this is our continued effort.
If you have implemented custom features or are unsure if you have added non-GDPR compliant features, please request a € 395 one-time fee for a GDPR-compliant quick-scan analysis.
What is GDPR (and why should I care)?
General Data Protection Regulation (GDPR) was passed by the EU Parliament in April of 2016. Replacing the Data Protection Directive from the 90s, it’s the biggest legislative change in data Privacy regulation to take place the last 20 years.
In a gist, GDPR was created to standardize data Privacy laws throughout Europe—and to put greater protection on the data Privacy of EU citizens. The big changes are:
- A Change in legislative Scope: Now, all controllers and processors in the EU are subject to GDPR—even if the data they’re accessing is processed outside of the EU. The reverse is also true. If you’re a company processing the data of EU citizens (either to offer goods and services, or to monitor behavior taking place in the EU)—it doesn’t matter where you’re based, or where you’re processing the data. You still have to comply with GDPR.
- Greater Penalties for noncompliance: The maximum fine for noncompliance with GDPR is up to 4% of annual global turnover, or 20 million euros—depending on which is greater.
- Strengthened Conditions for Consent: No more legalese. Consent has to be given in an easy, accessible way before processing a persons data. You also have to disclose the purpose for that data processing, and make it as easy to withdraw consent as to give it.
A full list of the key GDPR changes can be found on the EU GDPR website here.
We also have an example of a pages that explains how to implement a GDPR compliant opt-out form.
Who does GDPR affect?
Just about anyone dealing with data. If your business is based in the EU, or you ever process the data of citizens from the EU—you’ll want to make sure you’re doing everything you can to comply with GDPR.
What is Opentracker doing to ensure GDPR compliance?
We’re glad you’ve asked! The chart below breaks down the new GDPR Privacy standards per article, and how we’ve worked to respond to them. We’ll update this table as more knowledge pertaining to the GDPR compliance arrises.
Art. in GDPR | Summary | Actions to be taken – Progress | |||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Articles 1-4 | General Provisions, Scope and Definitions | Opentracker has read the general provisions and definitions as well as the scope of this new legislation. COMPLETED | |||||||||||||||||||||
Article 5 | 6 new Data Protection Principles have been introduced:
| Opentracker has raised awareness and made sure that key decision makers are aware that the law is changing and identified areas that could cause compliance problems under the GDPR. COMPLETED Opentracker employees who handle personal data of other employees or customers have received training in order to ensure that they handle changes in accordance with GDPR. Opentracker keeps a record of training and provides update and refresher training on an annual basis. COMPLETED Through this, Opentracker defined new Policies and Procedures, the most common are:
COMPLETED | |||||||||||||||||||||
Article 6 | Lawfulness of processing: conditions that must be satisfied for the processing of personal data to be lawful.
| Opentracker has:
COMPLETED | |||||||||||||||||||||
Article 7 | New legislation around the consent of the individual for the organization to hold his/her personal data. Several aspects need to be addressed:
| Our main plan has been to review methods for seeking, obtaining and recording consent to ensure compliance. Opentracker will implement explicit and affirmative consent through check boxes and clear Privacy policies. Opentracker works together with lawyers to craft policies and terms based on your needs and data processing. In addition, Opentracker will track all the actions that users take, from the signup to account deletion, and ensure that each step complies with new laws of consent. Finally, Opentracker has these questions to answer when the new consent is applied:
Is the consent presented in a manner which is clearly distinguishable from other matters, in an intelligible and easily accessible form, using clear and plain language?
COMPLETED | |||||||||||||||||||||
Article 8 | Same as article 7 but for children’s data consent in relation to information society services | Create and implement new practices for (i) verifying the age of individuals and (ii) obtaining parental or guardian consent when processing the data of children. IN COMPLETED | |||||||||||||||||||||
Article 9 | Sensitive Personal Data which includes data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data, health-related information (physical or mental), sexual orientation. | Opentracker does not keep such data. Data that people enter into Opentracker app cannot later be used to discriminate against them due to their identity, expression or behavior, thereby restricting the enjoyment of their rights. In the future, in case it is needed, Opentracker will only keep special category data for as long as it needs it, once it is no longer needed will securely remove it from its systems in an auditable way. COMPLETED | |||||||||||||||||||||
Article 10 | Sensitive Personal Data relating to criminal convictions and offenses or related security measures. | Opentracker does not keep such data. COMPLETED | |||||||||||||||||||||
Article 11 | Processing which does not require identification: A controller that cannot identify the data subject is absovled from having to respond in detail to a data subject’s requests — except to tell the data subject (“if possible” to do so) that it cannot comply due to lack of identification. | Opentracker will examine every data subject’s request with respect. However in cases where Opentracker can prove that the data subject cannot be identified, data subject’s rights will be limited. COMPLETED | |||||||||||||||||||||
Articles 12-14 | Privacy Notices must be given at the time that the data is obtained from the data subject, or if the data was received from a third party, within a reasonable period after obtaining the data but at the latest within one month. | During data collection, e.g. user registration, Privacy Notices must exist and be clear. COMPLETED | |||||||||||||||||||||
Articles 15-23 | Expanded individual’s’ Rights:
| Opentracker will enable employees and customers to request their personal data processed by Opentracker. COMPLETED Trained personnel will respond to requests within the 1 month timeframe. COMPLETED | |||||||||||||||||||||
Article 24 | Definition of a Controller | Opentracker acts as a controller and will comply with all corresponding regulations. COMPLETED | |||||||||||||||||||||
Article 25 | Data Protection by design and by default | Several guidelines will be applied during the software development circle:
COMPLETED | |||||||||||||||||||||
Article 28 | Definition of a Processor | Opentracker acts as a processor and will comply with all corresponding GDPR regulations. COMPLETED | |||||||||||||||||||||
Article 30 | Record keeping all personal data processing activities shall be recorded. | Article 30 says that these requirements don’t apply to organizations of under 250 employees, in addition Opentracker Experiences also does not manage personal data. COMPLETED | |||||||||||||||||||||
Articles 33-34 | Data breaches | Opentracker will ensure that there are procedures in place to detect, investigate and report on personal data breaches within 72 hours of becoming aware of it. COMPLETED | |||||||||||||||||||||
Articles 35-36 | Privacy Impact Assessment (PIA): If you are using “new technologies” which process personal data which is likely to result in a high risk to the rights and freedoms of natural persons, the controller shall carry out an assessment of the protection of personal data. Prior Consultation: Data controllers should consult the supervisory authority eery time a PIA identifies an inherently high risk processing activity. | Not strictly necessary as the type of processing Opentracker does is unlikely to result in a high risk, but Opentracker will put a simple PIA in place anyway COMPLETED | |||||||||||||||||||||
Articles 37-39 | Appointment of DPOs: Public authorities and large businesses will be required to appoint a Data Protection Officer to oversee compliance. | Opentracker won’t need to appoint a DPO (since it it not a large company), but a trained team will be responsible for data protection matters as part of their role. COMPLETED | |||||||||||||||||||||
Articles 40-43 | Codes of Conducts and Certifications: GDPR endorses the use of approved codes of conduct and certification mechanisms to demonstrate that you comply. | Opentracker will find the appropriate Codes of Conducts and Certifications and comply with them. The most “popular” are:
COMPLETED | |||||||||||||||||||||
Articles 44-50 | Cross-border data transfer: As a general rule, transfers of personal data to countries outside the EEA may take place if these countries are deemed to ensure an “adequate” level of data protection. A current list of “approved countries” is available here. | Opentracker Experiences does not know any cross-border data transfer from to or from outside EEA borders in its infrastructure. COMPLETED | |||||||||||||||||||||
Articles 51-59 | Independent Supervisory Authorities | Opentracker has read these articles. COMPLETED | |||||||||||||||||||||
Articles 60-76 | Cooperation and Consistency | Opentracker has read these articles. COMPLETED | |||||||||||||||||||||
Articles 77-84 | Remedies, Liability, and Sanctions | Opentracker has read these articles. COMPLETED | |||||||||||||||||||||
Articles 85-91 | Provisions relating to specific data processing situations | Opentracker has read these articles. COMPLETED | |||||||||||||||||||||
Articles 92-93 | Delegated Acts and Implementing Acts | Opentracker has read these articles. COMPLETED | |||||||||||||||||||||
Articles 94-99 | Final Provisions | Opentracker has read these articles. COMPLETED |
Let’s make it official
If you’re looking to document your GDPR compliance efforts, we can help. Opentracker’s DPA (Data Processing Agreement) outlines our obligations (as a data processor), and yours while using our tool (as a controller). Get it signed for free here.
Have questions about how Opentracker’s actions, and GDPR, will affect your business? Contact us at: support@opentracker.com
Opentracker – Real Time Analytics
hotjarTRACK VISITORS
Our specialty. Best-of-breed real-time visitor reporting – track website visitors click-by-click with interactive report showing visitor activity in real-time.
EASY SET-UP
Use Google tag manager, WordPress plugin or JS to set things up and start generating reports. Get Smart - Get Started. 5 mins set-up.
CUSTOMER-CENTRIC
Reports creation should be fun; schedule reports that are important for your business. World-class support has your back.
Opentracker is a business intelligence & analytics tool which tracks all digital events and engagement important to your business – including clicks, logins, downloads & forms.
We’ve been setting standards for 15 years – find out why.
Enrich Profiles with Event-Based Data
Opentracker helps build profiles to increase conversions, segment current customers, and understand how your software is performing. Utilizes Opentracker’s cross domain tracking technology to build profiles across all online assets in real-time.
Integrate Event-Based Analytics
Integration: our API provides stats that focus on your business’ value proposition.
Real Time Visitor Tracking
Real-Time allows you to monitor activity as it happens on your site or app. Reports are updated continuously and each hit, click, swipe, login or download is reported seconds after it occurs. Follow goal conversions and sales cycle activity as they happen. We pioneered real-time visitor clickstream reporting more than 15 years ago and still lead the pack.
Fall in love with our Features
IP tracking in Real-time
Real-Time allows you to monitor activity as it happens on your site or app. From high volume - shifting traffic across media sites to web-shops and commerce: we range from Trend reporting to granular individual visitor tracking. Down to individual IP address collection -for company and location identity.
Customer intelligence
Customer intelligence is about finding out things like your customer's competitive experiences and personal preferences — we design to personalize your customer's experience.
Easy & intuitive user interface
Perfect balance takes time and skills, we focus on how an analytics application should ‘work’ for marketing agencies, and design for the goals you’re trying to achieve. Right-brain, left-brain - information is beautiful when done right.
Testimonials
Plans and pricing
Thank you
hotjarCongratulations!
Thank you for opening an account at Opentracker.net!
Your account details have been emailed to you, including instructions to track your webpages.
Insert the underneath tracking javascript into the pages you want to measure NOW and be rewarded with immediate data:
<script type="text/javascript" defer="defer" src="//script.opentracker.net/?site="></script>
For questions regarding your account please to contact us.
If you don’t have the time now, you can also find detailed instructions and your personal javascript in an email we just sent to you.
Alternatively you can forward this email to the person responsible for maintaining your website.
Start trial web analytics
hotjarFREE trial here. Get Smart. Get Started.
Start trial web analytics
hotjarWeb Analytics
- Join thousands of sites who rely on Opentracker to know what happens on their websites.
- Opentracker is a competitively priced best-of-breed solution for tracking & web analytics.
- We provide the easiest, most informative, and straight-forward statistics solution available. Information is beautiful and helpful if displayed with skill.
- The company’s hallmark is simple, intuitive, and easy-to-read reporting interfaces.
- Founded in 2002. Find out why we’ve been setting standards for 15 years.
See your visitors, in Realtime!
Find yourself in the online visitors table below.
Hover your mouse over visitor icons to see each visitor’s profile.
User data collected
- Website and App users
- Sessions & Duration
- Engagement & Conversion
- Referrer, Exit, searchterms
- Click, Touch, Swipe & Pinch
- Email, First Name, Last Name
- App /Browser name & Version
- Platform & Devices
- Country, Region, City
- GPS Longitude & Latitude
- Timezone & Language
- ISP, Provider or Carrier
- Company & Organization
- Area, Postal or ZIP code
- IP address & Connection type
- Display size & Orientation
- Augmented demographics
- Your own custom metric
Features
Search all visitor data
A 'google search' through all your website traffic data
Visitor labeling & tags
Identify & tag visitors. Invaluable for email campaigns or tracking leads.
CRM & Integration API
Request info, get data back, and process it as you like.
Track events & properties
From a button clicked to a video played, anything you want to track.
Company Identification
Identify visitors by company, university or governmental body.
Track Unique Visitors
See who your visitors are & how they use your site.
Real-time Reporting
Real-time minute-to-minute tracking, reporting and analysis.
IP address tracking
Track & trace your website visitors IP address and identify them
ROI & Conversion
All incoming traffic sources, online advertising and PPC in one place.
Multi-channel Campaign Conversion Reporting Searchlight Traffic
hotjarMulti-channel traffic campaign reporting
Multichannel Campaign Reporting for all traffic
See Multiple Sources In One Table
Traffic comes from lots of different places. Current favorites are Google Adwords, LinkedIn, Twitter, Bing, and Facebook. Multiple sources are used to generate incoming traffic, most of which behaves differently.
Our job at Searchlight, as engineers specialized in making your life simpler, is to supply you with one report, in which you can compare all your sources.
A single, easy-to-understand table which displays, for example:
Campaign/ Source | Google AdW/ Singles day | Google AdW/ Xmas | LinkedIn/ Xmas | Twitter/ Singles day | FaceBook/ Interest | Newsletter/ Nurture |
Clicks | 1,300 | 2,983 | 1,200 | 300 | 12,392 | 212 |
Conversions | 25 | 16 | 2 | 15 | 12 | 6 |
% of Total | 1.92% | 0.54% | 0.02% | 5.00% | 0.10% | 2.83% |
Date range 1st Jan to now |
****Spoiler Alert****
This technology will capture traffic from all sources across multiple sites, and make your life easier.
Which Traffic Sources Deliver The Best Results?
In this article we discuss how to measure which traffic sources deliver the best results. In other words, how to understand which money is well spent. You might be forgiven for thinking that this all seems very obvious, and while it might seem that way, the process is very complex. Google refers to this as Multi-Channel Funnel Reporting – which requires engineering resources to get it implemented via Analytics.
Until now at least. With this post, we are releasing technology which greatly simplifies the process of combining the measurement of multiple sources to one or more conversion point (different landing pages, or sign-ups, purchases, etc). That means that we’ll give you a table in which you can compare how well channels generate traffic that converts to your goals.
Important Marketing Metrics
- Quantity (amount) of traffic generated per source
- Quality (conversion) per source
- Cost
Bottom line: the goal is to find the best sources for the lowest cost. From a technical point of view, we might refer to omni-channel, or cross-channel attribution rates, sign-ups per channel, roi reporting, campaign performance, and tracking conversion from source.
Examples Of Traffic Conversions From Multiple Sources
Suppose you have a website called http:www.mycoolproduct.com
Now you work to promote the site across different channels – ad campaigns, social, emails.
Let’s say you have 5 different channels (Note: things can get complicated quick, if people move across channels, through time). What you really want to keep track of, is which efforts lead people to (which) conversion events. Perhaps these people end up checking out through https://secure.mycoolproduct.com or https://sign-up.mycoolproduct.com
google.com >>>>>
linkedin.com >>>>>>>>>
twitter.com >>>>>>>>>>>>>>
facebook.com >>>>>>>>>>>>>>>>>>>> all funnels to mycoolproduct.com then further converts to secure.mycoolproduct.com
The metrics we are discussing here will give you an overview of which sources actually led to conversions over long periods of time.
Click here to read about the nuts & bolts of cross-domain tracking. In a nutshell – we can measure the same person, as the same person, through time, from point of origin across websites.
Example Traffic Sources
Examples of different channel sources are: organic and paid search traffic, social campaigns, and email blasts. Technically, the bread-and-butter ways to measure all these sources is to insert UTM tags in all your traffic campaigns and tag your HTML emails.
Examples Of Where To Send Traffic
Typical places where traffic is sent consist of website pages – targeted landing pages, home-pages, and call-to-actions such as sign-ups, ordering, and contact requests. One of the unique selling points we bring to this table is the ability to measure this activity across domains, either from non-secure to secure, or across a network or group of related-product sites.
Compare Traffic From Multiple Sources In The Same Report Table
The pot of gold at the end of the rainbow here is the ability to know for yourself, your client, whoever you need to discuss with, which of your marketing and advertising efforts are working, which need to continue getting your spend, and which are not working as expected. The pain here is the struggle to monitor across multiple channels.
A Solution For Agencies
Does your Digital Agency need to report on Campaign conversion to your clients? What this offers agencies, digital marketing agencies, or otherwise, is the ability to automate client reporting across marketing channels, which is a huge time-saver. Not only time, hours needed to compile reports from multiple sources, but the elimination of human error, and the ability to access the data in real-time. Basically, it means getting all your advertising data on the same page. Result? An overview of all conversions across all sites for any group of products.
Example Questions Which Can Be Answered With This Solution
- Which advertising is giving us web conversions.
- What is our best referral for conversions and from which advertising campaign are people getting there.
- Which ad source is bringing traffic.
- Which ad source is bringing the most traffic.
- Which ad source is bringing the form completions, sign-ups, orders, and purchases
GDPR Compliance: Make your product a GDPR 100% compliant in 2019
hotjarGDPR Quick scan analysis
Why do I need a quick-scan?
Opentracker helps small & medium sized businesses with websites to comply to GDPR regulations by working through a checklist.
Opentracker has developed a quick-scan to tell if you are in danger of being non-compliant. Our quick-scan is useful if you suspect that you are non-GDPR-compliant, and want to make sure. Our GDPR expertise has already helped hundreds of organization.
Please fill in the underneath form to request a one-time offer for a GDPR compliance quick-scan analysis (at € 395). Please visit our GDPR section of our site for more information about GDPR in general.
Preço: escolha o plano certo para você
hotjar, portuguesePreço: comece com qualquer plano – atualização ou downgrade a qualquer momento.
Oferecemos pacotes de inscrição para qualquer orçamento. Escolha o plano de preços que melhor se adapta às suas necessidades e economize 15% na cobrança anual.
Desça para baixo para ver preços especiais para startups e organizações sem fins lucrativos. Os preços listados em $ ‘s.
Detalhes
* O pacote Starter está disponível para empresas com menos de dois anos, instituições educacionais e ONGs.
Cada plano possui rastreamento ilimitado de usuários.
$100 per 1 million monthly events.
Save 15% on annual subscriptions.
$200 sobretaxa mensal para análise e implementação compatíveis com GDPR.
About us
Quick links
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Contact
support@opentracker.net | |
Opentracker Torenallee 45 - 7.17 5617 BA Eindhoven The Netherlands |