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Web Analytics

  • Join thousands of sites who rely on Opentracker to know what happens on their websites.
  • Opentracker is a competitively priced best-of-breed solution for tracking & web analytics.
  • We provide the easiest, most informative, and straight-forward statistics solution available. Information is beautiful and helpful if displayed with skill.
  • The company’s hallmark is simple, intuitive, and easy-to-read reporting interfaces.
  • Founded in 2002. Find out why we’ve been setting standards for 15 years.

See your visitors, in Realtime!

Find yourself in the online visitors table below.

realtime visitor online = user is online realtime visitor pending = user is inactive realtime visitor offline = user has left

Hover your mouse over visitor icons to see each visitor’s profile.

User data collected

  • Website and App users
  • Sessions & Duration
  • Engagement & Conversion
  • Referrer, Exit, searchterms
  • Click, Touch, Swipe & Pinch
  • Email, First Name, Last Name
  • App /Browser name & Version
  • Platform & Devices
  • Country, Region, City
  • GPS Longitude & Latitude
  • Timezone & Language
  • ISP, Provider or Carrier
  • Company & Organization
  • Area, Postal or ZIP code
  • IP address & Connection type
  • Display size & Orientation
  • Augmented demographics
  • Your own custom metric

Features

Suche alle Besucherdaten

Search all visitor data

A 'google search' through all your website traffic data

Visitor labeling & tags

Visitor labeling & tags

Identify & tag visitors. Invaluable for email campaigns or tracking leads.

CRM & Integration API

Request info, get data back, and process it as you like.

Track events & properties

Track events & properties

From a button clicked to a video played, anything you want to track.

Company Identification

Company Identification

Identify visitors by company, university or governmental body.

Einzigartige Besucher verfolgen

Track Unique Visitors

See who your visitors are & how they use your site.

Real-time Reporting allows you to monitor your visitor's activity

Real-time Reporting

Real-time minute-to-minute tracking, reporting and analysis.

IP tracker

IP address tracking

Track & trace your website visitors IP address and identify them

ROI & Conversion

ROI & Conversion

All incoming traffic sources, online advertising and PPC in one place.

Pricing: choose the plan that’s right for you

Analytics
Plans & Pricing

Get Value on Every Plan –
Starting at just $19,-
for personal use

Pricing: Start with any plan – upgrade or downgrade at any time.

We offers subscription packages for any budget. Pick the pricing plan which fits your needs best and save 15% on annual billing.
Scroll down to see special pricing for startups and not-for-profit organizations. Prices listed in $’s.

Details

* Starter package is available for businesses younger than two years, educational institutions, personal use and NGOs. Every plan has unlimited tracking of users.

Options

$100 per 1 million extra monthly events.
Save up to 15% on annual subscriptions.
$ 395 one-time fee for optional GDPR-compliant quick-scan analysis.

Prices do not include relevant taxes regulated by federal agencies in the United States, regulatory authorities in the European Union if applicable, or any other regulatory agencies in your region., please contact if you have any questions about taxes

GDPR Compliance

Opentracker is a GDPR Completed company

GDPR Compliancy

Committing To Compliance

Starting from 25 May 2018, GDPR (General Data Protection Regulation) will be made effective—and any organization not in compliance with the new regulation could face fines. But it’s not as scary as it sounds. At Opentracker, we dedicated ourselves to adhering fully with GDPR, prior to its enforcement date. And we’ve modified our product based on the principles of Privacy by Design.

We adhere to the 173 recitals stated here and have implemented the 99 articles found here.

You’ll find the overview below, and you can request a (free, signed) Data Processing Agreement here, and review our company wide privacy agreement

By default Opentracker will not register any personal identifiable information for targeting individuals and is GDPR compliant, and this is our continued effort. 

If you have implemented custom features or are unsure if you have added non-GDPR compliant features, please request a € 395 one-time fee for a GDPR-compliant quick-scan analysis.

What is GDPR (and why should I care)?

General Data Protection Regulation (GDPR) was passed by the EU Parliament in April of 2016. Replacing the Data Protection Directive from the 90s, it’s the biggest legislative change in data Privacy regulation to take place the last 20 years.

In a gist, GDPR was created to standardize data Privacy laws throughout Europe—and to put greater protection on the data Privacy of EU citizens. The big changes are:

  • A Change in legislative Scope: Now, all controllers and processors in the EU are subject to GDPR—even if the data they’re accessing is processed outside of the EU. The reverse is also true. If you’re a company processing the data of EU citizens (either to offer goods and services, or to monitor behavior taking place in the EU)—it doesn’t matter where you’re based, or where you’re processing the data. You still have to comply with GDPR.
  • Greater Penalties for noncompliance: The maximum fine for noncompliance with GDPR is up to 4% of annual global turnover, or 20 million euros—depending on which is greater.
  • Strengthened Conditions for Consent: No more legalese. Consent has to be given in an easy, accessible way before processing a persons data. You also have to disclose the purpose for that data processing, and make it as easy to withdraw consent as to give it.

A full list of the key GDPR changes can be found on the EU GDPR website here

We also have an example of a pages that explains how to implement a GDPR compliant opt-out form.

Who does GDPR affect?

Just about anyone dealing with data. If your business is based in the EU, or you ever process the data of citizens from the EU—you’ll want to make sure you’re doing everything you can to comply with GDPR.

What is Opentracker doing to ensure GDPR compliance?

We’re glad you’ve asked! The chart below breaks down the new GDPR Privacy standards per article, and how we’ve worked to respond to them. We’ll update this table as more knowledge pertaining to the GDPR compliance arrises.

Art. in GDPRSummaryActions to be taken – Progress
Articles 1-4General Provisions, Scope and DefinitionsOpentracker has read the general provisions and definitions as well as the scope of this new legislation. COMPLETED
Article 5

new Data Protection Principles have been introduced:

  1. Lawfulness, fairness and transparency
  2. Purpose limitations
  3. Data minimisation
  4. Accuracy
  5. Storage limitations
  6. Integrity and confidentiality

Opentracker has raised awareness and made sure that key decision makers are aware that the law is changing and identified areas that could cause compliance problems under the GDPR. COMPLETED

Opentracker employees who handle personal data of other employees or customers have received training in order to ensure that they handle changes in accordance with GDPR. Opentracker keeps a record of training and provides update and refresher training on an annual basis. COMPLETED

Through this, Opentracker defined new Policies and Procedures, the most common are:

  1. Generic Policy Framework
  2. Data Management Policy
  3. General Data Protection Policy
  4. Data Classification Procedure
  5. Staff Data Protection Training Policy
  6. Data Access Request Procedure
  7. Personal Data Breach Escalation Policy
  8. Emergency Management Plan

COMPLETED

Article 6

Lawfulness of processing: conditions that must be satisfied for the processing of personal data to be lawful.

  1. Consent from individual
  2. Contract with individual
  3. Compliance with a legal obligation
  4. ital interests
  5. Public task
  6. Legitimate interest

Opentracker has:

  1. An audit of the use of personal data to assess what lawful processing ground(s) it currently relies on and whether they remain valid under the GDPR
  2. Trained staff so that they are aware of legal processing grounds.

COMPLETED

Article 7

New legislation around the consent of the individual for the organization to hold his/her personal data. Several aspects need to be addressed:

  1. Unbundled
  2. Actie opt-in
  3. Granular
  4. Named
  5. Easy to withdraw
  6. Documented
  7. No imbalance in the relationship

Our main plan has been to review methods for seeking, obtaining and recording consent to ensure compliance.

Opentracker will implement explicit and affirmative consent through check boxes and clear Privacy policies. Opentracker works together with lawyers to craft policies and terms based on your needs and data processing.

In addition, Opentracker will track all the actions that users take, from the signup to account deletion, and ensure that each step complies with new laws of consent.

Finally, Opentracker has these questions to answer when the new consent is applied:

    1. Was the consent freely given?

Is the consent presented in a manner which is clearly distinguishable from other matters, in an intelligible and easily accessible form, using clear and plain language?

  1. Can Opentracker demonstrate that the data subject gave their consent?
  2. Does the data subject have the ability to withdraw their consent?

COMPLETED

Article 8Same as article 7 but for children’s data consent in relation to information society servicesCreate and implement new practices for (i) verifying the age of individuals and (ii) obtaining parental or guardian consent when processing the data of children. IN COMPLETED
Article 9 Sensitive Personal Data which includes data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data, health-related information (physical or mental), sexual orientation.

Opentracker does not keep such data. Data that people enter into Opentracker app cannot later be used to discriminate against them due to their identity, expression or behavior, thereby restricting the enjoyment of their rights.

In the future, in case it is needed, Opentracker will only keep special category data for as long as it needs it, once it is no longer needed will securely remove it from its systems in an auditable way. COMPLETED

Article 10 Sensitive Personal Data relating to criminal convictions and offenses or related security measures.Opentracker does not keep such data. COMPLETED
Article 11Processing which does not require identification: A controller that cannot identify the data subject is absovled from having to respond in detail to a data subject’s requests — except to tell the data subject (“if possible” to do so) that it cannot comply due to lack of identification.Opentracker will examine every data subject’s request with respect. However in cases where Opentracker can prove that the data subject cannot be identified, data subject’s rights will be limited. COMPLETED
Articles 12-14Privacy Notices must be given at the time that the data is obtained from the data subject, or if the data was received from a third party, within a reasonable period after obtaining the data but at the latest within one month.During data collection, e.g. user registration, Privacy Notices must exist and be clear. COMPLETED
Articles 15-23

Expanded individual’s’ Rights:

  1. access their information;
  2. have inaccuracies corrected;
  3. have information erased;
  4. prevent direct marketing;
  5. prevent automated decision making and profiling;
  6. data portability.

Opentracker will enable employees and customers to request their personal data processed by Opentracker. COMPLETED

Trained personnel will respond to requests within the 1 month timeframe. COMPLETED

Article 24Definition of a ControllerOpentracker acts as a controller and will comply with all corresponding regulations. COMPLETED
Article 25Data Protection by design and by default

Several guidelines will be applied during the software development circle:

  1. Training ( developers will be trained on Privacy and Security aspects)
  2. Design (all data oriented and process oriented design requirements will be driven by GDPR)
  3. Coding ( developers will use approved tools and frameworks, disable unsafe functions and modules, and regularly carry out static code analysis and code review)
  4. Testing (test whether data protection and security requirements are implemented properly will be conducted)
  5. Before every release, an Incident Response Plan will be established, and a full security review of the software will be carried out. Release will then be approved and all relevant data from the entire development process will be archived.
  6. Maintenance (Opentracker should be prepared to respond to incidents, personal data breaches, faults and attacks, and be capable of issuing updates, guidelines, and information to users and those affected by the software)

COMPLETED

Article 28Definition of a ProcessorOpentracker acts as a processor and will comply with all corresponding GDPR regulations. COMPLETED
Article 30Record keeping all personal data processing activities shall be recorded.Article 30 says that these requirements don’t apply to organizations of under 250 employees, in addition Opentracker Experiences also does not manage personal data. COMPLETED
Articles 33-34Data breachesOpentracker will ensure that there are procedures in place to detect, investigate and report on personal data breaches within 72 hours of becoming aware of it. COMPLETED
Articles 35-36

Privacy Impact Assessment (PIA): If you are using “new technologies” which process personal data which is likely to result in a high risk to the rights and freedoms of natural persons, the controller shall carry out an assessment of the protection of personal data.

Prior Consultation: Data controllers should consult the supervisory authority eery time a PIA identifies an inherently high risk processing activity.

Not strictly necessary as the type of processing Opentracker does is unlikely to result in a high risk, but Opentracker will put a simple PIA in place anyway COMPLETED
Articles 37-39Appointment of DPOs: Public authorities and large businesses will be required to appoint a Data Protection Officer to oversee compliance.Opentracker won’t need to appoint a DPO (since it it not a large company), but a trained team will be responsible for data protection matters as part of their role. COMPLETED
Articles 40-43Codes of Conducts and Certifications: GDPR endorses the use of approved codes of conduct and certification mechanisms to demonstrate that you comply.

Opentracker will find the appropriate Codes of Conducts and Certifications and comply with them. The most “popular” are:

  1. ISO 27001 (Information Security Management)
  2. ISO 27017 (Cloud Security)
  3. ISO 27018 (Cloud Privacy )
  4. SSAE16 / ISAE 3402 (SOC 2/3)
  5. PCI-DSS
  6. ISO 9001 (Quality Management)
  7. https://cispe.cloud/code-of-conduct/

COMPLETED

Articles 44-50Cross-border data transfer: As a general rule, transfers of personal data to countries outside the EEA may take place if these countries are deemed to ensure an “adequate” level of data protection. A current list of “approved countries” is available here.Opentracker Experiences does not know any cross-border data transfer from to or from outside EEA borders in its infrastructure. COMPLETED
Articles 51-59Independent Supervisory AuthoritiesOpentracker has read these articles. COMPLETED
Articles 60-76Cooperation and ConsistencyOpentracker has read these articles. COMPLETED
Articles 77-84Remedies, Liability, and SanctionsOpentracker has read these articles. COMPLETED
Articles 85-91Provisions relating to specific data processing situationsOpentracker has read these articles. COMPLETED
Articles 92-93Delegated Acts and Implementing ActsOpentracker has read these articles. COMPLETED
Articles 94-99Final ProvisionsOpentracker has read these articles. COMPLETED

Let’s make it official

If you’re looking to document your GDPR compliance efforts, we can help. Opentracker’s DPA (Data Processing Agreement) outlines our obligations (as a data processor), and yours while using our tool (as a controller). Get it signed for free here.

Have questions about how Opentracker’s actions, and GDPR, will affect your business? Contact us at: support@opentracker.com

Opentracker – Real Time Analytics

Real-time analytics

Navigate With Data-driven Decisions

Image depicting all the advanced features of Opentracker's event based tracking.

TRACK VISITORS

Our specialty. Best-of-breed real-time visitor reporting – track website visitors click-by-click with interactive report showing visitor activity in real-time.

EASY SET-UP

Use Google tag manager, WordPress plugin or JS to set things up and start generating reports. Get Smart - Get Started. 5 mins set-up.

CUSTOMER-CENTRIC

Reports creation should be fun; schedule reports that are important for your business. World-class support has your back.

Opentracker is a business intelligence & analytics tool which tracks all digital events and engagement important to your business – including clicks, logins, downloads & forms.

We’ve been setting standards for 15 years – find out why. 

Image shows curated analytics on Opentracker's event based analytics platform.

Enrich Profiles with Event-Based Data

Opentracker helps build profiles to increase conversions, segment current customers, and understand how your software is performing. Utilizes Opentracker’s cross domain tracking technology to build profiles across all online assets in real-time. 

customizable-dashboard-laptop-iphone

Integrate Event-Based Analytics

       Integration: our API provides stats that focus on your business’ value proposition. 

Real Time Visitor Tracking

Real-Time allows you to monitor activity as it happens on your site or app. Reports are updated continuously and each hit, click, swipe, login or download is reported seconds after it occurs. Follow goal conversions and sales cycle activity as they happen. We pioneered real-time visitor clickstream reporting more than 15 years ago and still lead the pack. 

Fall in love with our Features

real time icon

IP tracking in Real-time

Real-Time allows you to monitor activity as it happens on your site or app. From high volume - shifting traffic across media sites to web-shops and commerce: we range from Trend reporting to granular individual visitor tracking. Down to individual IP address collection -for company and location identity.

Suche alle Besucherdaten

Customer intelligence

Customer intelligence is about finding out things like your customer's competitive experiences and personal preferences — we design to personalize your customer's experience.

Hand holding iPad depicting easy to use interface.

Easy & intuitive user interface

Perfect balance takes time and skills, we focus on how an analytics application should ‘work’ for marketing agencies, and design for the goals you’re trying to achieve. Right-brain, left-brain - information is beautiful when done right.

Plans and pricing

Thank you

Congratulations!

 

Thank you for opening an account at Opentracker.net!

Your account details have been emailed to you, including instructions to track your webpages.

Insert the underneath tracking javascript into the pages you want to measure NOW and be rewarded with immediate data:

<script type="text/javascript" defer="defer" src="//script.opentracker.net/?site="></script>

For questions regarding your account please to contact us.

If you don’t have the time now, you can also find detailed instructions and your personal javascript in an email we just sent to you.
Alternatively you can forward this email to the person responsible for maintaining your website.

 

WordPress

WordPress​ Installation Instructions

Generic Javascript

Javascript​ Installation Instructions

Start trial web analytics

FREE trial here. Get Smart. Get Started.


Start trial web analytics

FREE trial here. Get Smart. Get Started.

Signup to Web Analytics

Web Analytics

  • Join thousands of sites who rely on Opentracker to know what happens on their websites.
  • Opentracker is a competitively priced best-of-breed solution for tracking & web analytics.
  • We provide the easiest, most informative, and straight-forward statistics solution available. Information is beautiful and helpful if displayed with skill.
  • The company’s hallmark is simple, intuitive, and easy-to-read reporting interfaces.
  • Founded in 2002. Find out why we’ve been setting standards for 15 years.

See your visitors, in Realtime!

Find yourself in the online visitors table below.

realtime visitor online = user is online realtime visitor pending = user is inactive realtime visitor offline = user has left

Hover your mouse over visitor icons to see each visitor’s profile.

User data collected

  • Website and App users
  • Sessions & Duration
  • Engagement & Conversion
  • Referrer, Exit, searchterms
  • Click, Touch, Swipe & Pinch
  • Email, First Name, Last Name
  • App /Browser name & Version
  • Platform & Devices
  • Country, Region, City
  • GPS Longitude & Latitude
  • Timezone & Language
  • ISP, Provider or Carrier
  • Company & Organization
  • Area, Postal or ZIP code
  • IP address & Connection type
  • Display size & Orientation
  • Augmented demographics
  • Your own custom metric

Features

Suche alle Besucherdaten

Search all visitor data

A 'google search' through all your website traffic data

Visitor labeling & tags

Visitor labeling & tags

Identify & tag visitors. Invaluable for email campaigns or tracking leads.

CRM & Integration API

Request info, get data back, and process it as you like.

Track events & properties

Track events & properties

From a button clicked to a video played, anything you want to track.

Company Identification

Company Identification

Identify visitors by company, university or governmental body.

Einzigartige Besucher verfolgen

Track Unique Visitors

See who your visitors are & how they use your site.

Real-time Reporting allows you to monitor your visitor's activity

Real-time Reporting

Real-time minute-to-minute tracking, reporting and analysis.

IP tracker

IP address tracking

Track & trace your website visitors IP address and identify them

ROI & Conversion

ROI & Conversion

All incoming traffic sources, online advertising and PPC in one place.

Multi-channel Campaign Conversion Reporting Searchlight Traffic

Vyhledávání IP adres

Multi-channel traffic campaign reporting

Multichannel Campaign Reporting for all traffic

See Multiple Sources In One Table

Traffic comes from lots of different places. Current favorites are Google Adwords, LinkedIn, Twitter, Bing, and Facebook.  Multiple sources are used to generate incoming traffic, most of which behaves differently.

Our job at Searchlight, as engineers specialized in making your life simpler, is to supply you with one report, in which you can compare all your sources.

A single, easy-to-understand table which displays, for example:

Campaign/ Source Google AdW/ Singles day Google AdW/ Xmas LinkedIn/ Xmas Twitter/ Singles day FaceBook/ Interest Newsletter/ Nurture
icon showing linkedin logo icon showing twitter logo icon showing facebook logo icon showing an email
Clicks 1,300 2,983 1,200 300 12,392 212
Conversions 25 16 2 15 12 6
% of Total 1.92% 0.54% 0.02% 5.00% 0.10% 2.83%
Date range 1st Jan to now

****Spoiler Alert****

This technology will capture traffic from all sources across multiple sites, and make your life easier.

Which Traffic Sources Deliver The Best Results?

In this article we discuss how to measure which traffic sources deliver the best results. In other words, how to understand which money is well spent. You might be forgiven for thinking that this all seems very obvious, and while it might seem that way, the process is very complex. Google refers to this as Multi-Channel Funnel Reporting – which requires engineering resources to get it implemented via Analytics.

Until now at least. With this post, we are releasing technology which greatly simplifies the process of combining the measurement of multiple sources to one or more conversion point (different landing pages, or sign-ups, purchases, etc). That means that we’ll give you a table in which you can compare how well channels generate traffic that converts to your goals.

Important Marketing Metrics

  1. Quantity (amount) of traffic generated per source
  2. Quality (conversion) per source
  3. Cost

Bottom line: the goal is to find the best sources for the lowest cost. From a technical point of view, we might refer to omni-channel, or cross-channel attribution rates, sign-ups per channel, roi reporting, campaign performance, and tracking conversion from source.

Examples Of Traffic Conversions From Multiple Sources

Suppose you have a website called http:www.mycoolproduct.com

Now you work to promote the site across different channels – ad campaigns, social, emails.

Let’s say you have 5 different channels (Note: things can get complicated quick, if people move across channels, through time). What you really want to keep track of, is which efforts lead people to (which) conversion events. Perhaps these people end up checking out through https://secure.mycoolproduct.com or https://sign-up.mycoolproduct.com

google.com           >>>>>
linkedin.com        >>>>>>>>>
twitter.com           >>>>>>>>>>>>>>
facebook.com       >>>>>>>>>>>>>>>>>>>>            all funnels to mycoolproduct.com then further converts to secure.mycoolproduct.com


The metrics we are discussing here will give you an overview of which sources actually led to conversions over long periods of time.

Click here to read about the nuts & bolts of cross-domain tracking. In a nutshell – we can measure the same person, as the same person, through time, from point of origin across websites.

Example Traffic Sources

Examples of different channel sources are: organic and paid search traffic, social campaigns, and email blasts. Technically, the bread-and-butter ways to measure all these sources is to insert UTM tags in all your traffic campaigns and tag your HTML emails.

Examples Of Where To Send Traffic

Typical places where traffic is sent consist of website pages – targeted landing pages, home-pages, and call-to-actions such as sign-ups, ordering, and contact requests. One of the unique selling points we bring to this table is the ability to measure this activity across domains, either from non-secure to secure, or across a network or group of related-product sites.

Compare Traffic From Multiple Sources In The Same Report Table

The pot of gold at the end of the rainbow here is the ability to know for yourself, your client, whoever you need to discuss with, which of your marketing and advertising efforts are working, which need to continue getting your spend, and which are not working as expected. The pain here is the struggle to monitor across multiple channels.

A Solution For Agencies

Does your Digital Agency need to report on Campaign conversion to your clients? What this offers agencies, digital marketing agencies, or otherwise, is the ability to automate client reporting across marketing channels, which is a huge time-saver. Not only time, hours needed to compile reports from multiple sources, but the elimination of human error, and the ability to access the data in real-time. Basically, it means getting all your advertising data on the same page. Result? An overview of all conversions across all sites for any group of products.

Example Questions Which Can Be Answered With This Solution

  1. Which advertising is giving us web conversions.
  2. What is our best referral for conversions and from which advertising campaign are people getting there.
  3. Which ad source is bringing traffic.
  4. Which ad source is bringing the most traffic. 
  5. Which ad source is bringing the form completions, sign-ups, orders, and purchases

GDPR Compliance: Make your product a GDPR 100% compliant in 2019

GDPR Quick scan analysis

Why do I need a quick-scan?

Opentracker helps small & medium sized businesses with websites to comply to GDPR regulations by working through a checklist.

Opentracker has developed a quick-scan to tell if you are in danger of being non-compliant. Our quick-scan is useful if you suspect that you are non-GDPR-compliant, and want to make sure. Our GDPR expertise has already helped hundreds of organization.

Please fill in the underneath form to request a one-time offer for a GDPR compliance quick-scan analysis (at € 395). Please visit our GDPR section of our site for more information about GDPR in general.

Opentracker is a GDPR Completed company

Preço: escolha o plano certo para você

,

Analítica
Planos e preços

Cada recurso em cada plano –
Começando às $49,-

Preço: comece com qualquer plano – atualização ou downgrade a qualquer momento.

Oferecemos pacotes de inscrição para qualquer orçamento. Escolha o plano de preços que melhor se adapta às suas necessidades e economize 15% na cobrança anual.
Desça para baixo para ver preços especiais para startups e organizações sem fins lucrativos. Os preços listados em $ ‘s.

Detalhes

* O pacote Starter está disponível para empresas com menos de dois anos, instituições educacionais e ONGs.
Cada plano possui rastreamento ilimitado de usuários.
$100 per 1 million monthly events.
Save 15% on annual subscriptions.
$200 sobretaxa mensal para análise e implementação compatíveis com GDPR.